There’s no shortage of headline-worthy news in North Texas this week—and even more opportunity if you’re looking to buy or sell. Let’s dig into what’s happening across the DFW area, from market momentum to massive projects reshaping our skyline (and our storylines).
New Home Sales: What Buyers Need to Know Now
DFW new home sales rose 8% in February compared to last year, according to HomesUSA. But before we break out the champagne, it’s worth noting that month-over-month sales dropped from January’s 1,847 closings to just 1,657 in February.
What’s fueling the year-over-year jump? A strong appetite for new construction and North Texas’s continued population growth. The average new home price is nearing $493,000 in DFW, higher than even Austin. If you’re thinking about buying, the window to act before prices move higher may be narrowing.
And if you’re a seller? Especially in the new home sector, buyers are willing to pay for fresh, move-in ready homes.
Let’s talk about how to make your listing stand out.
$180M Facelift for the Stadium That Built Frisco
Toyota Stadium — the birthplace of Frisco’s boom — is getting a major upgrade. A $180 million renovation will add a new roof, state-of-the-art video board, luxury suites, improved concessions and expanded restrooms.
Frisco is already home to the PGA of America HQ, The Star (Dallas Cowboys’ training facility), and soon the Universal Kids Resort. If you’re wondering whether real estate near Frisco is still a good investment: the answer is yes.
$800M Wellness Resort Could Transform Downtown Dallas
File this under “unexpected luxury”: Austria-based Therme Group is planning a massive wellness resort overlooking the Trinity River. Think: thermal baths, saunas, mineral pools, and high-end hospitality — all in a 450,000-square-foot indoor-outdoor facility.
The project would be the first of its kind in the U.S., with a price tag of $800 million and a target open date of 2030. That kind of investment signals big confidence in downtown Dallas’s evolution. If you’ve been watching downtown with interest, this might be your cue to act.
Hollywood Comes to North Texas (Again)
Filming for Season 2 of Paramount’s “Landman” is underway, and yes — you could be in it.
Casting calls for extras have gone out in Fort Worth, Benbrook, Weatherford, Cresson, and Irving. From truck stop patrons to paramedics and retirement home regulars, the production is looking for real Texans with real grit.
It’s another example of how the entertainment industry continues to turn its attention to Texas. And when TV and film crews show up, so do investors.
Neiman Marcus to Stay Open Downtown (For Now)
In a win for luxury and legacy, Neiman Marcus’s downtown Dallas store will remain open through the 2025 holiday season.
Thanks to renewed conversations with Saks Global and civic leaders, the iconic building could be reimagined as a hub for fashion, events, art, and retail.
There’s momentum behind preserving this historic flagship as something more than just a shopping destination. As city officials put it: this could be the start of something big for downtown Dallas.
Vegas-Style Ambitions in Irving
A zoning change approved by the Irving Zoning Commission could pave the way for a massive casino resort and arena near the former Texas Stadium site.
Backed by the owners of the Dallas Mavericks and Las Vegas Sands, the proposal includes:
- A resort with 1,750+ guest rooms
- A 15,000-seat arena (fueling speculation the Mavs might move)
- High-end shopping, dining, and entertainment
While casinos aren’t legal in Texas (yet), the groundwork is being laid—and Irving could be at the center of a future tourism boom.
Whether or not gambling becomes part of the deal, this kind of transformational vision impacts surrounding real estate. Investors and developers are already watching closely.
Inside $50M in Private Listings
This week alone, I had the opportunity to tour more than $30 million worth of off-market homes in the Park Cities(University Park & Highland Park), plus another $15 million+ in Preston Hollow, Lakewood, and Uptown.
That’s nearly $50 million in properties you won’t find online anywhere — but I can get you in. These are rare, private listings with exceptional design, location, and luxury features that require a trusted, connected agent to access.
If you’re a serious buyer, let’s talk. You’ll want a look inside these before they disappear.
Thinking about selling? Buying? Investing?
There’s more happening across North Texas than just interest rate fluctuations. From new luxury listings to city-shaping developments, this is a moment of momentum.
Let’s connect and talk about what it means for your next move.